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Soft on your skin. Gentle on our planet.


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Comfort meets sustainability

Our world's first lyocell fabric made with 100% organic bamboo.

Feathery soft
Extremely breathable

“They make my 1300 thread count egyptian cotton sheets feel like sandpaper, best sleep of my life”

- Dean D

30-night sleep trial

We are great in bed. Sleep with ettitude for 30 nights before you commit. If you don't fall in love with us, return it for a full refund, no strings attached.

Try for 30 Nights

“Feel like you’re being cocooned by a zillion kittens.”

“Favourite anti-ageing pillowcases, hands down.”

“Keep your cool at night, feel so soft to the touch”

“Wick away sweat up to 50% faster than cotton. Goodbye marked sheets.”