Why We’re Different

Before Ettitude, it was impossible to find bedding, bath and sleepwear that were as smooth as silk, as sustainable as hemp, and as breathable as linen at the price of cotton. That’s why we took it upon ourselves to not only develop the softest material on the planet, but also the most sustainable. Our patented Bamboo Lyocell fabric technology is unlike anything you’ve ever felt before, and our products are Oeko-Tex® certified, meaning they pass the highest criterion of testing for harmful chemicals and synthetics.

The bedding industry has been using the same materials for hundreds of years without any regard for Mother Earth’s resources; cotton being one of the world’s largest water and air pollutants.

We’re on a mission to finally change that; one sleep at a time.