Why PFAS-Free Homes Matter

At ettitude, we’re passionate about helping you create a healthier home for you, your family, and the planet. That’s why we’re shining a light on something invisible but harmful: PFAS, also known as “forever chemicals.”

You might not see them, smell them, or taste them—but they could be hiding in your home, in everyday products you use and love. Here’s what you need to know about PFAS, why they’re a concern, where they lurk in unexpected places, and how you can reduce your exposure with safer, more sustainable swaps.

What Are PFAS and Why Should You Care?

PFAS (per- and polyfluoroalkyl substances) are a class of over 12,000 synthetic chemicals used to make products resistant to water, stains, and heat. That may sound helpful, but the trade-off is serious: PFAS don’t break down easily—they persist in the environment, our water, our food, and even in our bodies.

Even low levels of long-term exposure can add up. And because PFAS are everywhere, reducing your exposure starts with awareness, especially at home.

Where PFAS Might Be Hiding in Your Home

You may expect to find PFAS in industrial settings, but they’re also commonly used in household goods. Here are some surprising places these “forever chemicals” might be hiding:

• Non-stick cookware: Traditional Teflon and other non-stick surfaces often contain PFAS.

• Water-resistant clothing and bedding: Some “performance” fabrics, including water-repellent sheets, comforters, and mattress protectors, are treated with PFAS.

• Stain-resistant furniture and carpets: Upholstery and rugs labeled “stain-proof” often use PFAS-based treatments.

• Food packaging: Takeout containers, microwave popcorn bags, and fast-food wrappers may have PFAS coatings to resist grease.

• Cosmetics: Waterproof mascara, foundation, and lipstick sometimes contain PFAS for smoother application or more extended wear.

• Floss: Most conventional floss brands contain PFAS to enhance their ability to glide between teeth.

• Cleaning products: Some sprays and waxes include PFAS for added shine or water resistance.

How to Avoid PFAS: Smart Swaps for a Safer Home

The good news? You don’t have to overhaul your life to reduce PFAS exposure. Small, intentional choices can make a big difference.

Here are some PFAS-free swaps we love:

Category	What to Avoid / Swap For	Recommended Brands / Notes
Cookware	Swap non-stick pans for cast iron, stainless steel, ceramic-coated	Caraway, Hexclad, Our Place, FlavCity
Bedding	Avoid water-repellent sheets and mattress protectors with PFAS; choose natural, breathable, untreated fabrics	ettitude CleanBamboo® Signature Sateen sheets and mattress/pillow protectors; look for Oeko-Tex Standard 100 certification (Class I)
Clothing	Avoid “performance” wear with stain/water resistance unless PFAS-free	Mate the Label, Everlane, Another Tomorrow
Upholstery and Rugs	Choose untreated fabrics or those certified by OEKO-TEX® or Greenguard Gold	ettitude’s Oeko-Tex Class I CleanBamboo rugs; Other brands: Lorena Canals, The Citizenry, Hook & Loom, Armadillo
Food Storage	Avoid non-stick or grease-resistant packaging; use glass, stainless steel, beeswax wraps	Consider ZeroWaste Store
Beauty Products	Avoid ingredients with “fluoro” or “PTFE”; choose clean, safe brands	Merit, Credo, Physicians Formula, Yina
Floss	Avoid conventional floss with PFAS; use natural silk floss covered in beeswax	Ohm Earth’s Silk Beeswax Floss
Cleaning Supplies	Use simple, natural cleaners; avoid toxic chemicals and microfiber cloths	Vinegar, Baking Soda, Puracy (dish soap, baby shampoo), Charlie’s Soap (fragrance-free laundry powder), ettitude kitchen dish towels

 

Better Choices, Brighter Future