Press

ettitude CleanBamboo®

Revolutionizing Sustainability: CleanBamboo®fabrics, ettitude’s Game-Changer in Eco-Friendly Textiles

Inspiring innovations are happening in fabric technology, and ettitude’s CleanBamboo® fabrics and eco-friendly manufacturing technologies couldn’t have come at a better time. In the wake of the wor...

BAMBOO FABRIC IS SUSTAINABLE

YES, BAMBOO FABRIC IS SUSTAINABLE. HERE’S WHY

Ettitude is a new fabric innovation company and a lifestyle brand making the world’s softest, most sustainable materials with a patented and carbon-neutral CleanBamboo fibre. CleanBamboo is a lyoce...

CleanBamboo® bamboo sheet set

Bedding Brand Ettitude’s Focus On Textile Innovation & Sustainability

Bedding and material innovation brand ettitude (meaning eco-attitude) is one company placing material innovation at the forefront of its mission: a commitment to revolutionize the textile industry.

CleanBamboo® fabric

Bamboo fibers: the wonders of CleanBamboo®

We use food-grade organic solvents for the dissolution of the cellulosic fibers. The solvents and water are recaptured through an advanced closed-loop recycling system that evaporates, separates, a...

ettitude bamboo sheets

ARE YOU SLEEPING IN TOXINS?

For those 85.4 million people suffering from a skin condition, from acne to psoriasis, the sheets you put on your bed can be downright critical. Suffice it to say that when you learn the chemicals ...

Ettitude’s Dermatologist-Recommended Bedding

Ettitude’s Dermatologist-Recommended Bedding for Women’s Health

While there is a growing consumer awareness about clean eating and cosmetics, the significance of non-toxic bedding is often overlooked.  What are the non-toxic bedding options out there?Phoebe Yu ...