the ettitude Journal
Third Party Tested and Proven Performance
Backed by third-party testing, ettitude delivers luxury, comfort, and wellness for a restorative sleep.
Create a Bathroom That Feels Effortlessly Luxe
Discover how simple yet sophisticated upgrades can turn your bathroom into a tranquil space of everyday luxury.
How to Wash Bamboo Towels the Right Way
Bamboo towels are naturally soft, hypoallergenic and eco-friendly, but they need extra TLC. Here’s how to wash, dry and store them to keep them plush and absorbent.
Everything You Need to Know About Pillow Care
Caring for your pillow is easy if you know how.
Breaking the Menopause Taboo: Ettitude Co-Founder Phoebe Yu on Navigating Symptoms, Solutions, and Self-Care
The study of women and their health has long been ignored. The result is that many women are left doing their own research, seeking out expert advice, and demanding answers...
Sleep Better, Live Better: Ettitude's Co-Founder Kat Dey on Prioritizing Rest in a Busy World
The practice of good sleep isn’t easy for anyone. In a world where it is glorified to do more and sleep less, we want to press pause for a quick...
Your Top Sleep Questions, Answered by a Sleep Expert
Countless studies and news articles have alerted us to the critical role of sleep in both our physical and mental health—without enough sleep, and enough high-quality sleep—we can’t thrive at...
Is More Thread Count Better?
More is not always better. We demystify the hype about thread count and discuss what you should consider when buying your sheets.
How To Do A New Year Cleanup For Your Home
Start your way to a brighter, more relaxing year by making your home clean, organized and spotless.