the ettitude Journal

The Practical Ways I Protect My Sleep When Life Is Non-Negotiable

The Practical Ways I Protect My Sleep When Life Is Non-Negotiable

For those navigating busy, fast-paced lifestyles, quality sleep can often feel out of reach. Creating a calm sleep environment and consistent evening routine can support deeper, more restorative rest—because better...

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How-to-Choose-the-Right-Mattress ettitude

How to Choose the Right Mattress

Discover the essential factors and considerations for choosing a mattress that perfectly aligns with your individual needs and preferences.

How to Wash Bamboo Towels the Right Way

How to Wash Bamboo Towels the Right Way

Bamboo towels are naturally soft, hypoallergenic and eco-friendly, but they need extra TLC. Here’s how to wash, dry and store them to keep them plush and absorbent.

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Signature Bamboo Sheet Set
Signature Bamboo Sheet Set
Signature Bamboo Sheet Set
Slate | Signature Sateen Sheet Set Made with 100% Bamboo Lyocell #Color_slate
Signature Bamboo Sheet Set
Signature Bamboo Sheet Set
Elegant Butter-colored sateen sheets, crafted for a serene and luminous bedroom ambiance
Signature Bamboo Sheet Set
BEST FOR HOT SLEEPERS

Signature Bamboo Sheet Set

Scientifically proven to improve your sleep
From £139
 
Elevate your sleep sanctuary with this rich clay-colored sateen sheet set
Minimal bedroom featuring cloud-white bamboo pillowcases
Modern bedroom with silky-soft bamboo sheets in cloud white
Modern bedroom with silky-soft sateen sheets in warm mica cream, creating a serene, light-filled retreat.
Elevate your sleep sanctuary with this rich clay-colored sateen sheet set
Modern bedroom with silky-soft sateen sheets in quartz pink
Luxe copper bedding brings warmth and elegance to a neutral-toned bedroom
Make a bold statement with this vibrant papaya-hued sateen sheet set
Brighten your bedroom with the warm glow of this brass duvet.
Modern bedroom with silky-soft sateen sheets in muted fern green for a calm, earthy vibe.
Modern bedroom with silky-soft sateen sheets in cypress for a calm, earthy vibe.
Elegant contemporary bedroom styled with smooth bamboo bedding in a deep fig tone
Transform your space with the deep, calming elegance of this indigo satin duvet.
Wrap your dreams in elegance with this silky black sateen pillowcase.
Elevate your sleep sanctuary with this rich clay-colored sateen sheet set
Modern bedroom with silky-soft bamboo sheets in cloud white
Minimal bedroom featuring cloud-white bamboo pillowcases
OUR MOST LUXURIOUS SHEET SET

Luxe Bamboo Sheet Set

Our most advanced sheets, powered by bamboo biochar
From £318
 
Signature Bamboo Pillowcase Set
Butter-colored pillowcases wrap the bed in silky calm, balancing lived-in charm with polished simplicity
Signature Bamboo Pillowcase Set
Signature Bamboo Pillowcase Set
Luxe bamboo pillowcases in slate add contrast and calm to neutral palettes with breathable sophistication
Signature Bamboo Pillowcase Set
Signature Bamboo Pillowcase Set
CleanBamboo® Signature Sateen Pillowcase Set ettitude
SKIN-LOVING, HAIR-SAVING

Signature Bamboo Pillowcase Set

Loved by dermatologists for healthy skin and frizz-free hair
From £51
 
Signature Bamboo Duvet Cover
Signature Bamboo Duvet Cover
Signature Bamboo Duvet Cover
Slate | Signature Sateen Duvet Cover Made with 100% Organic Bamboo #Color_slate
Moon | Signature Sateen Duvet Cover Made with 100% Organic Bamboo #Color_moon
Signature Bamboo Duvet Cover
Duvet Cover & Winter Weight Comforter Bundle ettitude
Signature Bamboo Duvet Cover
Signature Bamboo Duvet Cover
BEST FOR HOT SLEEPERS

Signature Bamboo Duvet Cover

Loved by Architectural Digest & House Beautiful
From £139 £194
 
Soft mica pillowcases bring a warm, neutral touch to a serene, modern bedroom
Luxe pillowcases in stone add quiet sophistication to a serene, light-filled sleep space
Soft mica pillowcases bring a warm, neutral touch to a serene, modern bedroom
Warm clay pillowcases add a cozy, earthy layer to minimalist bedding with soft, natural charm
Modern bedroom styled with luxe quartz pillowcases for a serene, light-filled sleep space
A cozy touch in copper, perfect for layering into warm-toned bedding with natural elegance
Papaya pillowcases bring a vibrant, sun-warmed accent to clean, modern bedding
Luxe pillowcases in brass offer a bold yet elegant touch for a richly styled sleep space
A serene accent in fern green, perfect for layering into warm, neutral bedding
Cypress pillowcases bring a rich, earthy calm to modern bedding with soft, natural elegance.
Luxe fig pillowcases offer a bold counterpoint to soft textures, balancing elegance with edge
Warm modern bedroom featuring luxe bamboo sateen sheets in elegant indigo
Wrap your dreams in elegance with this silky black sateen pillowcase.
Minimal bedroom featuring cloud-white bamboo pillowcases
Soft mica pillowcases bring a warm, neutral touch to a serene, modern bedroom
A serene accent in fern green, perfect for layering into warm, neutral bedding
Luxe pillowcases in stone add quiet sophistication to a serene, light-filled sleep space
BEAUTY EDITOR FAVORITE

Luxe Bamboo Pillowcase Set

The only dermatologist-approved bamboo bedding
From £93
 
Modern bedroom with cozy duvet in warm mica cream, perfect for a light and airy aesthetic.
Luxe Bamboo Duvet Cover
Luxe Bamboo Duvet Cover
Modern bedroom with cozy duvet in warm mica cream, perfect for a light and airy aesthetic.
Blush-toned bedding in quartz brings gentle warmth and softness to contemporary interiors
Luxe copper bedding brings warmth and elegance to a neutral-toned bedroom
Brighten your bedroom with the warm glow of this brass duvet.
Modern bedroom featuring soft fern-colored bedding for a grounded, nature-inspired retreat.
Modern bedroom with silky-soft sateen sheets in cypress for a calm, earthy vibe.
Luxe Bamboo Duvet Cover
Luxe Bamboo Duvet Cover
Modern bedroom with cozy duvet in warm mica cream, perfect for a light and airy aesthetic.
Modern bedroom featuring soft fern-colored bedding for a grounded, nature-inspired retreat.
INFUSED WITH CHARCOAL

Luxe Bamboo Duvet Cover

Scientifically proven to improve the quality of your sleep
From £326
 
Luxe bamboo herringbone throw blanket in Natural & Brass for soft, elevated comfort.
Elegant bamboo herringbone throw blanket in Natural & Brass, blending cozy softness with refined style.
Luxe bamboo herringbone throw blanket in Natural & Brass for soft, elevated comfort.

Luxe Bamboo Herringbone Throw Blanket

£302
 
Bamboo Waffle Hair Towel
Woman in a brown robe with a green towel on her head, standing in a bathroom.
Woman in a brown robe with a green towel on her head, standing in a bathroom.
LOVED BY OPRAH

Bamboo Waffle Hair Towel

Vogue's top pick for the perfect gift
£51
 
Bamboo Comforter ettitude
 
Bamboo Comforter ettitude
Bamboo Comforter Made With 100% Organic Bamboo
Bamboo Comforter ettitude
AVAILABLE IN 2 WEIGHTS

Bamboo Comforter

Indulge in luxury— cozy, breathable, and 100% plastic-free
From £349
Bamboo Waffle Bathrobe
Slate | Waffle Bathrobe Made With 100% Organic Bamboo #Color_slate
MOST-GIFTED

Bamboo Waffle Bathrobe

Moisture-wicking & naturally-fresh
£131
 
Graphite | Woven Throw Blanket made of 100% Vegan Cashmere #Color_graphite
Graphite | Woven Throw Blanket made of 100% Vegan Cashmere #Color_graphite
Oat | Woven Throw Blanket made of 100% Vegan Cashmere #Color_oat
Graphite | Woven Throw Blanket made of 100% Vegan Cashmere #Color_graphite
Graphite | Woven Throw Blanket made of 100% Vegan Cashmere #Color_graphite
Oat | Woven Throw Blanket made of 100% Vegan Cashmere #Color_oat
TIME GIFT OF THE YEAR

Vegan Cashmere Throw Blanket

Voted the best gift for Mom by TIME
£264
 
Sage | Signature Sateen Eye Mask Made With 100% Bamboo #Color_sage
Slate | Signature Sateen Eye Mask Made With 100% Organic Bamboo #Color_slate
Sage | Signature Sateen Eye Mask Made With 100% Bamboo #Color_sage
Onyx | Signature Sateen Eye Mask Made With 100% Organic Bamboo #Color_onyx
Sage | Signature Sateen Eye Mask Made With 100% Bamboo #Color_sage
Slate | Signature Sateen Eye Mask Made With 100% Organic Bamboo #Color_slate
Onyx | Signature Sateen Eye Mask Made With 100% Organic Bamboo #Color_onyx
MOST-GIFTED

Bamboo Sateen Eye Mask

Oprah's favorite stocking stuffer
£51
 
Bamboo Mattress Protector ettitude
 
Bamboo Mattress Protector ettitude
Bamboo Mattress Protector Made With 100% Organic Bamboo
Bamboo Mattress Protector Made With 100% Organic Bamboo
CLASS I OEKO-TEX CERTIFIED

CleanBamboo® Mattress Protector

From £132
CleanBamboo® Signature Sateen Fitted Sheet ettitude
CleanBamboo® Signature Sateen Fitted Sheet ettitude
Signature Sateen Basic Sheet Set | "No Top Sheet" Bundle ettitude
Slate | Sateen+ Fitted Sheet Made with 100% Organic Bamboo #Color_slate
Saffron | Signature Sateen Fitted Sheet Made with 100% Organic Bamboo #Color_saffron
CleanBamboo® Signature Sateen Fitted Sheet ettitude
Slate | Sateen+ Fitted Sheet Made with 100% Organic Bamboo #Color_slate
BEST FOR HOT SLEEPERS

Signature Bamboo Fitted Sheet

The best sheets for hot sleepers
From £93
 
Ocean | Bamboo Waffle Towels Bath Made With 100% Bamboo #Color_ocean
CleanBamboo® Waffle Towel Set ettitude
Slate | Bamboo Waffle Towels Bath Made With 100% Bamboo #Color_slate
Sumac | Bamboo Waffle Towels Bath Made With 100% Bamboo #Color_sumac
River | Bamboo Waffle Towels Bath Made With 100% Bamboo #Color_river
Ocean | Bamboo Waffle Towels Bath Made With 100% Bamboo #Color_ocean
Ocean | Bamboo Waffle Towels Bath Made With 100% Bamboo #Color_ocean
Sumac | Bamboo Waffle Towels Bath Made With 100% Bamboo #Color_sumac
Sumac | Bamboo Waffle Towels Bath Made With 100% Bamboo #Color_sumac
ULTRA-ABSORBENT

Bamboo Waffle Towels

Dries fast, lightweight, and stays fresh
From £31 £54