Certified better for you and our planet

Nice to meet you, we’re ettitude

ettitude | noun | eco-attitude | living with an eco-attitude

We’re a fabric innovation and lifestyle brand making the world's softest, most sustainable materials with our patented and carbon neutral CleanBamboo®.

Our clean materials are non-toxic and 100% natural for a thriving, healthier way of life (for you and the earth).

So, what does eco-attitude mean? 

Ennovative (eco-innovation) with our fabrics and processes that are rooted in nature and regeneration.

Conscious of our impact on our planet, our community and educating those around us.

Optimistic for change and proactively helping to better our earth’s future.


From our founders

“ettitude is on a mission to create next-gen fabrics and products that reduce our impact and support the health of  the planet. We’re here to make a material difference in the home and textiles industries for a more sustainable, regenerative future for all.”


Creating a regenerative future

It’s not enough to create eco-friendly products anymore. We need to give back to the earth. That’s why we use natural resources, like bamboo, that can be regenerated and support the health of our planet. 

Self-regeneration is also at our core. Our products are scientifically proven to improve sleep to help you feel more revitalized and energized. So, you can wake up and help fight climate change.