2020 Impact Report
CleanBamboo™,
the fabric of our future
as much as 93 Americans use in a day!
equivalent to driving 64.3 miles!
The most resource efficient plant on earth: bamboo
How our impact was measured
Our water-saving process
A thoughtful supply chain starts at the source
Most things made in China are not indigenous to China, but bamboo is. Sourcing our raw materials near our manufacturing factories helps reduce travel miles and CO2 emissions from field to factory.
In 2020, we made a commitment to work only with cut and sew factories that were certified by globally recognized ethical third party auditors including BSCI, WRAP and SEDEX.
All ettitude partners must uphold our ethical and legal standards to protect people and the planet. Learn more about our Supplier Code Of Conduct here.
We don't just believe in reducing our impact, but also doing good
People
Anti-racism
As a business, we contributed $5,000 to the National Movement for Black Lives and donated $22,500 to grassroots youth program Harlem Grown.
One Girl
Eliminating gender inequality is a key step toward creating a more sustainable planet. We proudly support One Girl, a non-profit organization that harnesses the power of education to drive change for girls.
Planet
1% For The Planet
In 2020, we increased our contribution to 1% for the Planet by 5x. And we're not stopping there. In 2021, we're expanding our contribution to include sales from all ettitude products.
Bushfires
With nearly half of our team residing in Australia, the Australian bushfire crisis hit hard. We raised $7,100* for the Victorian Bushfire Appeal and Wildlife Victoria and donated over $14,000 to WIRES and WWF Australia.
Climate Neutral
We have committed to become Climate Neutral Certified for our 2020 emissions. In 2021 we will measure, offset and reduce all of the carbon it takes to make and deliver every ettitude product.
*Donation amounts in USD.
Building a team that reflects our values
Building a team that reflects our values
We’re committed to building a business that directly reflects our values by:
- Expanding the diversity of our small team by adding at least one additional under-represented group in 2021
- Posting job vacancies on platforms that specifically reach diverse communities
- Hosting 1 DEI education event per quarter in 2021
- Representing diversity in race, age, shape and size in our casting
- Amplifying diverse voices through partnership with BIPOC nonprofits, brands, thought leaders and influencers
Learn more about our diversity, inclusion and equity efforts in our full report.
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