Beloved bamboo bedding brand ettitude has collaborated with renowned SleepSpace to conduct a 21-day sleep study measuring the performance of its bamboo lyocell sheets against standard cotton bedding. The study involved 32 participants and yielded compelling results: 94% preferred ettitude sheets to competitors, participants experienced a 25% improvement in daytime alertness, and sleep quality improved by 10%.
The partnership represents a growing trend of bedding brands investing in scientific validation rather than relying solely on marketing claims. By measuring concrete metrics like sleep quality and alertness, ettitude positions its CleanBamboo fabric as more than just a comfort upgrade — it's a measurable wellness intervention that addresses the increasing consumer demand for products backed by empirical evidence.
The partnership represents a growing trend of bedding brands investing in scientific validation rather than relying solely on marketing claims. By measuring concrete metrics like sleep quality and alertness, ettitude positions its CleanBamboo fabric as more than just a comfort upgrade — it's a measurable wellness intervention that addresses the increasing consumer demand for products backed by empirical evidence.
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