It's time to change your sheets and invest in sleep.

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Comfort meets sustainability

We're redefining comfort with the world's softest, cloud-like bedding. Using our CleanBamboo™ fabric, made from 100% organic bamboo, we bring you that satisfying, snuggled up feeling.

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The #SleepWithEttitude Difference

100% plant-based,

Upgrade your sleep and protect our planet.

It only takes one sleep to feel the difference. If you don't fall in love with us after 30 nights, return it for a full refund.
Try For 30 Nights

Shop Our Collections

Find the bamboo bedding, bath, and sleepwear, and accessories of your dreams.


Anti-aging pillowcases that eliminate hair frizz, lock in moisture, and stay fresher longer than cotton. Treat your face to cloud-like softness every night.
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Lightweight bath towels, bathrobes, and hair towels textured with a honeycomb weave that’s lusciously soft and snuggly.
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Sleepwear & Accessories

From sleepwear to sleep masks, you can bring the comfort of Ettitude wherever you go.
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Ettitude stands for eco-attitude

Soft on your skin
Snuggle up with our soft-as-a-cloud and light-as-air bamboo lyocell bedding and sleepwear. This luxurious fabric has a silky smooth texture from day one and gets softer over time.
Gentle on our planet
Our fabric is made with a closed-loop system that recycles and reuses water up to 200 times, recycling 98% of water in the process and minimizing waste. 

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