A good night’s sleep is non-negotiable — and so is a set of sumptuous bed sheets. With so many options available, finding one that ticks off all the boxes can feel overwhelming. Fortunately, ettitude’s Luxe collection eases the search by delivering a thoughtful mix of style, softness, and sustainability.
Eco-friendliness has been a core part of the brand’s process — from sourcing to shipping — since its inception in 2014. At the heart of the B Corp company is its signature CleanBamboo®, a proprietary bamboo lyocell fiber that uses non-toxic, food-grade solvents. In addition to being FSC- and OEKO-TEX Standard 100-certified — Class I-baby safe, to be specific — the material is made in a closed-loop system that recycles 98 percent of water and solvent to minimize waste and environmental impact. For its Luxe Bamboo Sateen Sheet Set and Duvet Cover, ettitude reimagines its CleanBamboo fiber into a refined PLNTsilk™ fabric, which has an elevated feel and finish. “We wanted to create a premium offering that rivaled the silky feel and sheen of high-end fabrics like silk, but it’s crafted entirely from plant-based materials in Peru,” explains Kat Dey, co-founder and president of ettitude.
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