Nice to meet you, we’re ettitude

We’re a fabric innovation company and a lifestyle brand making the world’s softest, most sustainable materials with our patented and carbon neutral CleanBamboo® fibers.

CleanBamboo is a lyocell made from bamboo, and uses absolutely zero toxic chemicals in the process, unlike all other bamboo fabrics on the market made using viscose or rayon technology.

Our materials are 100% natural for a thriving, healthier way of life (for you, your family and the earth).

So, what does eco-attitude mean? 

Ennovative (eco-innovation) with our fabrics and processes that are rooted in nature and regeneration.

Conscious of our impact on our planet, our community and educating those around us.

Optimistic for change and proactively helping to better our earth’s future.

It’s not enough to create eco-friendly products anymore. We need to give back to the earth. That’s why we use natural resources, like bamboo, that can be regenerated and support the health of our planet. 

Self-regeneration is also at our core. Our products are scientifically proven to improve sleep to help you feel more revitalized and energized. So, you can wake up and help fight climate change.