Nice to meet you, we’re ettitude

ettitude | noun | eco-attitude | living with an eco-attitude

We’re a fabric innovation company and home goods brand making the world’s softest, most sustainable materials with our patented and carbon neutral CleanBamboo® fibers.

Awaken positive change. 

While at the forefront of textile innovation, our vision is to make eco-luxe bedding & bath that uplifts your home, your outlook and the planet.

Our fabrics are 100% natural for a thriving, healthier way of life (for you, your family and the earth). CleanBamboo® is a lyocell made from organically grown bamboo, and uses absolutely zero toxic chemicals in the process, unlike all other bamboo fabrics on the market made using viscose or rayon technology. 

Don’t sleep on the benefits.

Our transformative bath & bedding wrap you in extreme comfort and enhanced rest rewarding you with a well-deserved reset.


From our founders

“ettitude is on a mission to create next-gen fabrics and products that reduce our impact and support the health of  the planet. We’re here to make a material difference in the home and textiles industries for a more sustainable, regenerative future for all.”


Creating a regenerative future

It’s not enough to create eco-friendly products anymore. We need to give back to the earth. That’s why we use regenerative resources, such as bamboo – a grass that grows faster than we can harvest it, sequesters more carbon than trees, and regenerates degraded lands.

We are proud to say that ettitude is a certified BCorp, a member of 1% For The Planet, and Climate Neutral certified.

By choosing ettitude products, you are helping to fight climate change.