Why partner with ettitude

At ettitude, we don't just make bedding.

We create spaces where luxury becomes second nature—where elegance moves through every detail and wellness is woven into every thread.

Our wholesale partners tell us:

  • Customers return because the products feel like an investment in their everyday
  • Margins support sustainable retail practices without compromise
  • The brand story sells itself—our CleanBamboo® science and founder vision resonate with discerning buyers
  • Lead times are reliable; inventory moves steadily across seasons

What we offer:

  • Full bedding collection (sheets, pillowcases, fitted variants) in core colorways + seasonal releases
  • Bath & home goods designed to coordinate seamlessly
  • Wholesale pricing
  • Marketing assets, product education, and brand guidelines to support your floor
  • Direct access to our team for custom orders, special requests, and partnership growth

We're selective about where our products live. Your retail space reflects our values—a calm, curated environment where customers experience the brand as we intended.

For Specialty Retailers

Find Us On Faire

For specialty retailers discovering emerging brands, Faire is where trust meets discovery. Our CleanBamboo® collections are featured in the Faire marketplace—browse our full catalog, see real-time availability, and connect with thousands of vetted retailers looking for sustainable luxury.

Work Directly with Our Team

For boutiques, resorts, wellness centers, and retailers ready to build a deeper partnership, let's talk directly. We'll discuss custom terms, volume pricing, exclusive offerings, and how to integrate ettitude into your brand story.

Our wholesale team works with you to understand your customer, your space, and your vision—then creates a partnership that reflects those values.

94%
Prefer Our Softness
17%
More Breathable
24%
Faster Moisture-Wicking
99%
Less Water Than Cotton