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fall asleep with a dream,
wake up with a purpose
We want to transform your life, one night at a time. In today's fast-paced, always-connected, and sleep-deprived world, our need for a good night’s sleep is more important than ever. That’s why all our products are designed with comfort in mind. Our team leads with innovation, thoughtfully refines every product, and obsesses over every little detail. We work hard so you can rest easy.

Our mission is to use innovation to drive positive change, to co-create a world where all of us - customers, communities, the planet, and people who work in the business can flourish.

Sustainability is at the core of everything we do, and we are careful about who we get into bed with. We make sure all our suppliers are committed to working to the highest ethical standard, guaranteeing fair wages and a comfortable working environment for employees.
Smart Packaging
We reuse our fabric cut-offs and sew them into bags for packaging. The result is a reusable drawstring bag you can take to the gym, carry your delicates when traveling, and store your clean bedding.

Our shipping bags are made with 100% biodegradable material and can be safely put into the recycle bin.
Biodegradable Fabric
Our bamboo lyocell fabric is made with all natural fibers; they're 100% biodegradable and safe to be returned to nature.
WRAP certified
Our bamboo is 100% sourced from FSC-certified forests as we don't tolerate any exploitation of resource under our brand. We also are in close relationships with our manufacturing partner to make sure all our products are ethically made. Our manufacturing partner is certified by Worldwide Responsible Accredited Production (WRAP).
Giving Back
We think it’s pretty cool when you have a positive impact on your community. That is why we have chosen to partner with charities to help accelerate the impact of extraordinary development projects.
Ettitude is proud to support One Girl - a charity empowering girls through education. Right now 60 million girls around the world aren't in school, just because they were born a girl. But we're working to change that.

One Girl believes that EVERY girl has the right to an education, no matter where she's born, how much her parents earn, what her culture says, or what religion she adheres to. One Girl is committed to educating 1 million girls across Africa, and Ettitude is excited to contribute to this vision. Together we're changing the world, one girl at a time.

Find out how One Girl educates and empowers girls at www.onegirl.org.au.
Ettitude is a proud participant of the the climate initiative CO2 Neutral Websites. By participating in this initiative, we are investing in new renewable energy sources and various CO2 reducing projects.

Some of the amazing work CO2 Neutral Website Initiative has done includes building energy efficient stoves for families in Africa reducing to reduce CO2 emissions as much less trees are logged to open fire cooking, building boreholes for clean water instead of families boiling water, protecting rainforest from devastating deforestation. See our certification here.