Nice to meet you,

we’re ettitude

ettitude | noun | eco-attitude | living with an eco-attitude

We’re a fabric innovation company and a home goods brand making the world’s healthiest, softest, and most sustainable materials with our patented CleanBamboo® fibers.

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Awaken positive change.

Our vision is to make luxe bedding & bath towels that uplift your home, your outlook and the planet.

Our fabrics are 100% free of toxins for a thriving, healthier way of life (for you, your family and the earth). CleanBamboo® is a lyocell made from organic bamboo, and uses a food grade organic solvent in the process, unlike all other bamboo fabrics made with toxic viscose/ rayon technology, or cotton grown with pesticides.

Our breathable bedding is scientifically proven to improve sleep, helping you to fall asleep faster and stay asleep longer. It’s hypoallergenic and naturally antimicrobial, ideal for sensitive skin. Our towels are extra absorbent and prevent mildew, while keeping your hair healthy and frizz-free. All of our products are Class I baby safe certified by Oeko-Tex (perfect for adults too).

Saffron | Signature Sateen Sheet Set Made with 100% Bamboo Lyocell #Color_saffron

‎‎

Awaken positive change.

Our vision is to make luxe bedding & bath towels that uplift your home, your outlook and the planet.

Our fabrics are 100% free of toxins for a thriving, healthier way of life (for you, your family and the earth). CleanBamboo® is a lyocell made from organic bamboo, and uses a food grade organic solvent in the process, unlike all other bamboo fabrics made with toxic viscose/ rayon technology, or cotton grown with pesticides.

Our breathable bedding is scientifically proven to improve sleep, helping you to fall asleep faster and stay asleep longer. It’s hypoallergenic and naturally antimicrobial, ideal for sensitive skin. Our towels are extra absorbent and prevent mildew, while keeping your hair healthy and frizz-free. All of our products are Class I baby safe certified by Oeko-Tex (perfect for adults too).

From our founders

“ettitude is on a mission to create next-gen fabrics and products that reduce our impact and support your health and the health of the planet. We’re here to make a material difference in the home and textiles industries for a regenerative future for all.”

From our founders

“ettitude is on a mission to create next-gen fabrics and products that reduce our impact and support your health and the health of the planet. We’re here to make a material difference in the home and textiles industries for a regenerative future for all.”

RECHARGE.ㅤREVIVE.ㅤRISE AND THRIVE.

Creating a regenerative future

It’s not enough to create eco-friendly products anymore. We need to give back to the earth. That’s why we use regenerative resources, such as bamboo – a grass that grows faster than we can harvest it, sequesters more carbon than trees, and regenerates degraded lands. Our 100% traceable supply chain ensures that we source responsibly, so you can sleep soundly knowing you made the healthy choice and helped the planet.

Certified better for you and our planet

Loved by you

Ashley B.

I have had my eye on these babies for months. Finally treated myself as a Christmas gift. Best gift I've received in years! The sheets have saved my marriage! They keep my husband warm and keep me cool at night. Plus they feel like pure luxury!! Don't put off getting these another day.

Daniella A.

I'm rarely without words to describe anything, but these sheets left me speechless. They’re truly life-changing, and I haven't needed melatonin to sleep since I got them. Only issue is that now it's impossible to get out of bed!

Marisol L.

I am pregnant and HOT 24/7!! These sheets have saved my sleep because I don’t wake up burning up. Kind of pricey but definitely worth the money. I have had expensive sheets before but not like these that check off all the boxes. Soft, cool and great quality! Worth the hype for sure!!

Meg M.

These are a godsend for menopause. Even husband can’t believe how comfortable they are and the temperature is now just perfect and night sweats are much more manageable. Really great.

Jarren P.

I've basically been sleeping on newspaper my entire life! This is what it must feel like to get upgraded from economy to first class on a long-haul flight.

Myriam M.

I honestly have nothing but good emotion when i go to bed and when i wake up. Its like heavenly sheets on earth! God probably uses this for his master bedroom. :) Thats how amazing they are! Best investment on me and my body. My mood is so positive with bed sheets like this.

Peter D.

We absolutely love our new duvet cover. It feels so soft. Also, seems to really help with my allergy(I'm allergic to dust mite). Can't believe it took me so long to find this product.

Trina P.

As a new mom they are literally night and day difference :) They are the smoothest sheets I’ve ever slept in!

Taylor A.

Absolute heaven. Like a spa day, at home, every day. Gifting these to all my fav people next holiday season.

A regenerative future starts in your home

Shop bedding

Shop bath

Shop loungewear

Answering your questions

Do ettitude products have a warranty?

All of our bedding products (excluding final sale) have a 30 Night Sleep Trial warranty. Learn more about it here.

Is ettitude worth the price?

We will let our existing customers answer this question. 🙂

Laura S. - “I’m in love with my ettitude sheets! They are worth the investment, no questions asked. They are silky smooth and cooling, I tend to sleep hot so they have really improved the quality of my sleep.”

Elizabeth R. - “I love the feel of these sheets. They are next level softness! When I am not in bed I want to be. Ever since these sheets. Even my dreams are deeper thanks to ettitude. They are well worth $300. And I am cheap. I never thought I would pay $300 for sheets. Now I am so happy that I did. Game changer!”

Brooke L. - “Best sheets ever!!! Worth every penny! The material is very high quality! So soft & breathable! Definitely cooling and so comfy!”

Why is ettitude’s CleanBamboo® better in bed?

Luxuriously soft to the touch
Thermoregulating for both hot and cold sleepers
Scientifically proven to improve sleep quality by 10% - fall asleep faster, stay asleep longer, wake up more refreshed. 94% of users preferred ettitude sheets to cotton sheets.
Hypoallergenic and Dermatologist recommended
No harmful chemicals that are often found in conventional textiles which could disrupt your skin’s natural microbiome or cause irritation. Especially great for sensitive skin.
Class I Oeko-Tex certified: safe for babies – the highest class certification
Saves water and CO2; avoids toxic chemicals and fossil fuels

Why is ettitude’s CleanBamboo® better than other bamboo (Cozy Earth, Quince, etc)?

Instead of using the old, toxic method of processing bamboo (viscose/rayon), ettitude’s lyocell method uses non-toxic food-grade solvents. This makes our fabrics healthier, more durable, more comfortable and truly sustainable. Hence we called it CleanBamboo®!

As a result, they feel better too!

Hear it from the The Strategist / New York Mag:

“Made of 100 percent bamboo lyocell, they feel like a cross between cotton and silk, somehow crispy-cool and soft at the same time. While bamboo sheets are not new — and have long been recommended for sweaty sleepers because of their natural moisture-wicking and thermoregulating properties — they are often made of bamboo viscose, a more common type of bamboo fabric. (This turned out to be the case with other bamboo sheets I’d already tried and abandoned, from Quince, Cozy Earth, and the Amazon best-seller Bedsure.)

But bamboo lyocell is relatively new. Not only is it more sustainable to produce than bamboo viscose, it’s softer and stronger too. It does have a better-known cousin, a type of lyocell that comes from eucalyptus instead of bamboo (you may be familiar with its brand name, Tencel), but having tried sheets that contain the eucalyptus version (from brands like Buffy and Sheets & Giggles), I’ve found the difference in Ettitude’s quality, feel, and performance to be noticeable."

3rd party tests demonstrated that ettitude’s CleanBamboo fabric is superior in moisture-wicking, temperature regulation, durability and surface appearance to cotton, viscose and Tencel – a scientific way of saying “these sheets feel the best and last longer”.