Nice to meet you,

we’re ettitude

ettitude | noun | eco-attitude | living with an eco-attitude

We’re a fabric innovation company and a home goods brand making the world’s healthiest, softest, and most sustainable materials with our patented CleanBamboo® fibers.

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Awaken positive change.

Our vision is to make luxe bedding & bath towels that uplift your home, your outlook and the planet.

Our fabrics are 100% free of toxins for a thriving, healthier way of life (for you, your family and the earth). CleanBamboo® is a lyocell made from organic bamboo, and uses a food grade organic solvent in the process, unlike all other bamboo fabrics made with toxic viscose/ rayon technology, or cotton grown with pesticides. 

Our breathable bedding is scientifically proven to improve sleep, helping you to fall asleep faster and stay asleep longer. It’s hypoallergenic and naturally antimicrobial, ideal for sensitive skin. Our towels are extra absorbent and prevent mildew, while keeping your hair healthy and frizz-free. All of our products are Class I baby safe certified by Oeko-Tex (perfect for adults too).

Saffron | Signature Sateen Sheet Set Made with 100% Bamboo Lyocell #Color_saffron

‎‎

Awaken positive change.

Our vision is to make luxe bedding & bath towels that uplift your home, your outlook and the planet.

Our fabrics are 100% free of toxins for a thriving, healthier way of life (for you, your family and the earth). CleanBamboo® is a lyocell made from organic bamboo, and uses a food grade organic solvent in the process, unlike all other bamboo fabrics made with toxic viscose/ rayon technology, or cotton grown with pesticides. 

Our breathable bedding is scientifically proven to improve sleep, helping you to fall asleep faster and stay asleep longer. It’s hypoallergenic and naturally antimicrobial, ideal for sensitive skin. Our towels are extra absorbent and prevent mildew, while keeping your hair healthy and frizz-free. All of our products are Class I baby safe certified by Oeko-Tex (perfect for adults too).

Saffron | Signature Sateen Sheet Set Made with 100% Bamboo Lyocell #Color_saffron

From our founders

“ettitude is on a mission to create next-gen fabrics and products that reduce our impact and support your health and the health of the planet. We’re here to make a material difference in the home and textile industries for a regenerative future for all.”

From our founders

“ettitude is on a mission to create next-gen fabrics and products that reduce our impact and support your health and the health of the planet. We’re here to make a material difference in the home and textile industries for a regenerative future for all.”

RECHARGE.ㅤREVIVE.ㅤRISE AND THRIVE.

Creating a regenerative future

It’s not enough to create eco-friendly products anymore. We need to give back to the earth. That’s why we use regenerative resources, such as bamboo – a grass that grows faster than we can harvest it, sequesters more carbon than trees, and regenerates degraded lands. Our 100% traceable supply chain ensures that we source responsibly, so you can sleep soundly knowing you made the healthy choice and helped the planet.

Certified better for you and our planet

Loved by you

Ashley B.

I have had my eye on these babies for months. Finally treated myself as a Christmas gift. Best gift I've received in years! The sheets have saved my marriage! They keep my husband warm and keep me cool at night. Plus they feel like pure luxury!! Don't put off getting these another day.

Daniella A.

I'm rarely without words to describe anything, but these sheets left me speechless. They’re truly life-changing, and I haven't needed melatonin to sleep since I got them. Only issue is that now it's impossible to get out of bed!

Marisol L.

I am pregnant and HOT 24/7!! These sheets have saved my sleep because I don’t wake up burning up. Kind of pricey but definitely worth the money. I have had expensive sheets before but not like these that check off all the boxes. Soft, cool and great quality! Worth the hype for sure!!

Meg M.

These are a godsend for menopause. Even husband can’t believe how comfortable they are and the temperature is now just perfect and night sweats are much more manageable. Really great.

Jarren P.

I've basically been sleeping on newspaper my entire life! This is what it must feel like to get upgraded from economy to first class on a long-haul flight.

Myriam M.

I honestly have nothing but good emotion when i go to bed and when i wake up. Its like heavenly sheets on earth! God probably uses this for his master bedroom. :) Thats how amazing they are! Best investment on me and my body. My mood is so positive with bed sheets like this.

Peter D.

We absolutely love our new duvet cover. It feels so soft. Also, seems to really help with my allergy(I'm allergic to dust mite). Can't believe it took me so long to find this product.

Trina P.

As a new mom they are literally night and day difference :) They are the smoothest sheets I’ve ever slept in!

Taylor A.

Absolute heaven. Like a spa day, at home, every day. Gifting these to all my fav people next holiday season.

A regenerative future starts in your home

Answering your questions