The Truth Beneath the Sheets
Protect yourself as a conscious consumer by researching sustainable bedding materials, avoiding vague marketing, and demanding transparency in environmental practices.
The Bedding Everyone’s Talking About
From doctors to editors to A-listers—experience the fabric of dreams.
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Bamboo is better in bed
We partnered with SleepSpace to test if sleeping on ettitude sheets improved sleep quality. Over 21 days, 32 participants compared ettitude to standard cotton and their own sheets. Here's what we discovered:
94%
94% of humans prefer ettitude sheets to competitor sheets
25%
People's alertness during the day improved by 25%
10%
Scientifically proven to improve quality of sleep by 10%
Our signature bedding is where ENDURING DESIGN meets INNOVATIVE COMFORT. Made for dreamers. Designed for doers.
Indulge in LUXURY
LUXURY REIMAGINED
Why CleanBamboo®?
CleanBamboo® is ettitude's unique, patented fabric that no other company can make. Unique due to the process, CleanBamboo® is bamboo lyocell, which never uses caustic soda or other harmful chemicals like the traditional viscose. Additionally, ettitude only uses regenerative plants for our fibers and fabrics. It is the first ever fully traceable and a closed loop system for bamboo. Not to brag, but ettitude is the healthiest fabric you can buy. Sleep easy knowing you're wrapped up in something luxurious, better for you and better for the world.
Backed by Science.
Beloved by Humans.
as loved by
The ettitude Journal
How to Style Your Bedroom
A thoughtfully decorated bedroom balances comfort, functionality, and aesthetics to create a relaxing environment.
Third Party Tested and Proven Performance
Backed by third-party testing, ettitude delivers luxury, comfort, and wellness for a restorative sleep.
Frequently Asked Questions
What makes your bedding brand different from others?
What sets Ettitude apart from other bamboo sheets brands is our use of CleanBamboo®, the world’s first and most sustainable bamboo fabric. Unlike other bamboo viscose and bamboo/poly blends that rely on harmful chemicals, our patented CleanBamboo® fabric is stronger and softer and requires significantly less energy and water to produce.
What type of products do you offer?
We offer soft, hypoallergenic bamboo bedding, bath essentials, and home textiles made exclusively from 100% organic bamboo. The organic bamboo, known as “vegan silk,” is 100% traceable, FSC-certified, and milled into a strong bamboo lyocell fabric.