ettitude is a modern lifestyle brand reimagining home essentials with our signature CleanBamboo® fabric. From breathable bedding to elevated bath staples, we create luxuries that live with you—soft, sustainable, and timeless. Designed for restoration and longevity, ettitude brings a softer rhythm to everyday living.

Luxury reimagined
Woven from our signature CleanBamboo®—a patented lyocell made from organic bamboo with a safe, food-grade process—our fabrics are entirely free from toxins, designed to live in harmony with your skin and the earth.
Breathable, hypoallergenic, and naturally antimicrobial, our bedding is proven to improve sleep, helping the body drift into rest with ease. Our towels absorb, sculpt, and dry swiftly, keeping skin fresh and hair smooth. Every piece is certified baby-safe by Oeko-Tex Class I, yet refined enough to bring quiet elegance into any space.
This is luxury that softens with time, remembers you, and moves with you. A way of living—quiet, restorative, complete.


Our Process
Our closed-loop, non-toxic fiber processing is not just innovative—it’s patented and entirely unique in the market. Utilizing food-grade organic chemistry and low-impact processing methods, we are the sole provider of CleanBamboo® fibers across all our products, ensuring unmatched quality and perfromance.


Our Performance
Our innovative fabrics are scientifically proven to regulate body temperature and enhance health benefits. Like 17% greater breathability when compared to cotton for a better night’s rest. CleanBamboo® is also 24% faster at wicking away moisture. Preferred by 94% of sleepers.


Our Transparency
We take pride in maintaining complete transparency across every tier of our supply chain, from the organic bamboo farms to the finished product. Our valued partners adhere strictly to our social and environmental compliance standards, ensuring integrity and accountability every step of the way.
To revive. To rise. To Thrive.
To revive. To rise. To Thrive.
To revive. To rise. To Thrive.
To revive. To rise. To Thrive.
To revive. To rise. To Thrive.

From the founders
“ettitude is on a mission to create next-gen fabrics and products that reduce our impact and support your health and the health of the planet. We’re here to make a material difference in the home and textile industries for a regenerative future for all.”



Creating a regenerative future
It’s not enough to create eco-friendly products anymore. We need to give back to the earth. That’s why we use regenerative resources, such as bamboo – a grass that grows faster than we can harvest it, sequesters more carbon than trees, and regenerates degraded lands. Our 100% traceable supply chain ensures that we source responsibly, so you can sleep soundly knowing you made the healthy choice and helped the planet.