Bamboo is better in bed

Cotton has long been the bedding industry standard, but times have changed. Curious to see how our innovative CleanBamboo stacks up? From farm to final fabric, the results are in—bamboo beats cotton.

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The ugly side of cotton

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A more comfortable future

We don’t live in the past, so why would we sleep in it? Our CleanBamboo is as soft as silk, breathable as linen, sustainable as hemp and way kinder on the planet than cotton.

Find out why our bamboo is better in bed

Our Guiding Direction

At the heart of the UN’s 2030 Agenda for Sustainable Development lie 17 Sustainable Development Goals that provide a shared blueprint for peace and prosperity for people and the planet, now and into the future. We use these to guide our decisions.

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Comfort shouldn’t come at a cost to people or the planet. In 2021, we gained clarity on our environmental impact, took strides towards being plastic-free, and enforced high ethical and legal standards with our factories.

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5,093,002

water bottles recycled.
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4,168,223

lbs of CO2 prevented.
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10,082,304

gallons of water saved

Transparency is good

Our cut and sew factories were audited by SMETA and BSCI for ethical standards. We introduced a Code of Conduct agreement with all new factories and suppliers and can proudly say that 100% of them uphold our ethical and legal standards.

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Not all bamboo is equal

Bamboo is an incredible plant. However, transforming it into fabric is where things can become less rosy. Bamboo viscose, rayon, and modal go through a chemically intensive process that harms the environment, workers, and local communities. Our CleanBamboo is the only bamboo fabric that uses a non-toxic solvent to turn raw bamboo into the silky-soft sheets you know and love.

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Striving to be plastic free

We want to make plastic a thing of the past we have signed on to be part of the Responsible Packaging Movement and are working to introduce 100% plastic free packaging this year.

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Stuff we care about

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Our products are made with bamboo sourced from Forest Stewardship Council certified forests
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We achieved STANDARD 100 by OEKO-TEX® on our bedding, sleepwear and bath lines.
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Our overall contribution increased by Xx to aid our planet's most urgent environmental issues.
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It’s good to be climate neutral.

In 2021, we measured, reduced and offset all of the carbon it took to make and deliver every ettitude product to become Climate Neutral certified.

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Measure

Our products are made with bamboo sourced from Forest Stewardship Council certified forests.

Reduce

OWe achieved STANDARD 100 by OEKO-TEX® on our bedding, sleepwear and bath lines.

Offset

Our overall contribution increased by Xx to aid our planet's most urgent environmental issues.
Clean energy icon Sustainability icon Responsibile consumption icon Climate action icon Partnership goals icon

A comfortable world needs water

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Charity Water

In 2021, we partnered with charity: water, a non-profit organization bringing clean and safe drinking water to people in developing countries. Your support has helped us fund over $20K worth of clean water projects in Nepal and XX.
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A world without waste

More than half a billion kilograms of unwanted textiles end up in Australian landfills every single year—95% of this could be recycled. In the US, 21 billion pounds of materials get thrown away annually. We’re committed to sending zero waste to landfill through our take-back and recommerce programs.

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Together, we’re closing the loop

Take back program

Our products are made with bamboo sourced from Forest Stewardship Council certified forests.

Donation partners

We achieved STANDARD 100 by OEKO-TEX® on our bedding, sleepwear and bath lines.

Recommerce (coming soon)

Our overall contribution increased by Xx to aid our planet's most urgent environmental issues.
Sustainability icon Industry icon

A diverse world is a better world

In pursuit of our mission to create a more comfortable world for all, we’re taking action, not just talking about it. Our business directly reflects our values by putting diversity, equity and inclusion at the heart of everything we do.

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Hiring with purpose

Our second annual voluntary demographic survey revealed that our team is from over X different backgrounds. We hired our first Head of People & Culture, and formed a new internal DEI committee with nine volunteer members from all departments and levels to steer DEI initiatives.

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Opportunities for all

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The Encoreship

"Thanks to the encoreship, I’ve gained valuable skills while working on an exciting project. It’s a great re-introduction to the workplace."

- Christine Baker,
The Encoreship 2021 Recipient

In 2021 we launched The Encoreship, a first-of-its-kind initiative that provides employment opportunities to help women facing challenges re-entering the workforce.
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Good For Everyone Scholarship

"To add quote from GFES recipient. To add quote from GFES recipient. To add quote from GFES recipient."

- Full Name,
Good For Everyone Scholarship Recipient

We expanded our US-based Good For Everyone Scholarship. This program offers financial assistance to BIPOC students interested in sustainability.

Unlearning and relearning

We hosted 4x DEI education events for employees covering inclusion, interviewing language and Indigenous aboriginal culture. We celebrated Asian American Pacific Islander month with an open panel discussion for our Asian employees to share their stories and experiences.

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Equality icon Partnership goals icon Peace icon Education icon Economic growth icon
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