What You Should Know About Down Bedding
Explore down comforters, eco-friendly alternatives, and care tips with ettitude co-founder Kat Dey.
the ettitude Journal
Third Party Tested Bedding
Backed by verified bedding performance metrics, ettitude delivers luxury, comfort, and wellness for a restorative sleep.
Best Thread Count For Sheets: Don't Buy New Bedding Until You Read This
What’s the best thread count for sheets? Don't buy new bedding until you read this essential guide from ettitude. Shop smart today!
How Sleeping Naked Boosts Wellness
Discover the surprising benefits of sleeping naked for better sleep quality and overall health.
Why Bamboo Biochar Outperforms Silver
Discover the benefits of bamboo biochar bedding and how it surpasses silver bedding for healthier, more sustainable sleep.
CleanBamboo® vs. Grounding Sheets
Discover why CleanBamboo® sheets are a hypoallergenic, eco-friendly upgrade to grounding sheets—designed for safer, healthier, and more restful sleep.
How Third-Party Validation Builds Trust
Know how certifications and third-party validations empower companies to build credibility, reputation, and sustainable market leadership.
The Truth Beneath the Sheets
Protect yourself as a conscious consumer by researching sustainable bedding materials, avoiding vague marketing, and demanding transparency in environmental practices.
How to Style Your Bedroom
A thoughtfully decorated bedroom balances comfort, functionality, and aesthetics to create a relaxing environment.
Third Party Tested Bedding
Backed by verified bedding performance metrics, ettitude delivers luxury, comfort, and wellness for a restorative sleep.