the ettitude Journal
Third Party Tested Bedding
Backed by verified bedding performance metrics, ettitude delivers luxury, comfort, and wellness for a restorative sleep.
Breaking the Menopause Taboo: Ettitude Co-Founder Phoebe Yu on Navigating Symptoms, Solutions, and Self-Care
The study of women and their health has long been ignored. The result is that many women are left doing their own research, seeking out expert advice, and demanding answers...
Sleep Better, Live Better: Ettitude's Co-Founder Kat Dey on Prioritizing Rest in a Busy World
The practice of good sleep isn’t easy for anyone. In a world where it is glorified to do more and sleep less, we want to press pause for a quick...
Your Top Sleep Questions, Answered by a Sleep Expert
Countless studies and news articles have alerted us to the critical role of sleep in both our physical and mental health—without enough sleep, and enough high-quality sleep—we can’t thrive at...
Is More Thread Count Better?
More is not always better. We demystify the hype about thread count and discuss what you should consider when buying your sheets.
How to Do a New Year Cleaning
Start your way to a brighter, more relaxing year with natural home cleaning tips.
Sleep Smarter, Get a Mattress Protector
Even mattress protectors need some TLC. Here’s your complete guide to keeping your hardworking mattress protector in tip-top shape.
9 Cozy Bedroom Ideas for the Holiday Season
Here are practical suggestions you can follow to transform your bedroom into a place of zen and comfort.
How to Remove Blood Stains from Bed Sheets
Discover step-by-step methods to remove blood stains from sheets, whether fresh or dried, using household and natural solutions to keep bedding fresh.